Despite churning out a large number of films, Bollywood’s share is a poor 1% in the global film market of an estimated $15 billion.
By Rakesh Raman
Yash Raj Films (YRF), a leading film production company in India, has announced its new project, Fan. The company has released a song from the film. It is titled Fan Anthem.
The company also has released a new teaser trailer for the film. The film stars Bollywood actor Shah Rukh Khan and is set for release on April 15, 2016.
It’s believed that the film is about the dangerous fan culture in India. As most Indians are uneducated, unemployed, and usually depressed, they become blind fans of actors, cricketers, self-styled religious gurus, and politicians.
The film is expected to highlight this bitter truth in India which continues to be an underdeveloped country even after almost 69 years of its independence.
[ Also Read: Why Bollywood Always Makes Bad Films ]
Although Bollywood has a very bad reputation in the global film markets because of the poor quality of its films, the Bollywood actors exploit the sentiment of uneducated Indians by falsely projecting themselves as glamor gods and goddesses.
With over 800 films produced in India every year, India is the largest film production market in the world in terms of just number of films produced. Although many regional language films are also produced in India, Bollywood is the main hub for Indian films.
[ How to Make and Market Indie Films: 10 Steps ]
Despite churning out a large number of films, Bollywood’s share is a poor 1% in the global film market of an estimated $15 billion out of which Hollywood alone rakes in over $11 billion.
Most Bollywood movies target the poor or lower-income groups of people who don’t have any other means of entertainment.
Obviously, Bollywood movies are made on shoestring budgets. Here the average production cost of an upmarket movie is just $3 million. And a high-end Bollywood movie earns a paltry $5 million or so at the box office.
No wise person wastes time on watching Bollywood movies. Only those consumers who behave with a herd mentality become fans of Bollywood actors and kill their time on their films. Are you a Bollywood film fan?
By Rakesh Raman, the managing editor of RMN Company
