India’s top TV game show “Kaun Banega Crorepati” (KBC) hosted by Bollywood actor Amitabh Bachchan is back with a new package on Sony LIV; the company announced today, May 6.

Multi-Screen Media (MSM)’s video-on-demand service, Sony LIV launches an integrated campaign with a focus to create awareness, drive registrations for the show, and invite user interactions.

Sony LIV expands the registration process by offering multiple channels through which one can participate in the show.

This season for the first time ever, aspiring contestants can register themselves for the game show via the free to download KBC official application or through the show website.

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“To make the registration process easier, this year we have enabled registration through the KBC official app and www.KBCSony.com website, along with the regular mobile telephony method,” said Nitesh Kripalani, executive VP – New Media, Sony Entertainment Network.

One can download the KBC app and register by sharing the correct answer, their age, and gender.

Viewers can also catch up with episodes from earlier seasons of the game show on the show website or play the KBC game on the KBC official app.

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Registration is also possible by sending an SMS to 5252525 with the correct answer along with necessary details. Idea mobile users can register themselves simply by sending an SMS from their Idea mobile. Additionally, viewers can also opt for registration through BSNL landline phones or via Idea IVRS code.

The KBC app is available in app stores – iTunes, Google Play and Windows.

Sony Pictures Television (SPT) backs Multi Screen Media Private Limited, which is India’s leading television network.

Photo courtesy: Multi-Screen Media / Sony