Leading commercial television network in the UK, ITV, and Roku Inc. today announced that ITV Player is now offered on the Roku streaming platform.

ITV Player joins Roku’s large selection of entertainment with more than 750 video, music and game channels available in the UK.

ITV Player provides customers with access to the last 30 days of ITV’s catch-up content across ITV, ITV2, ITV3, ITV4 and CITV.

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“A key part of our strategy is to make our content accessible on multiple platforms and we are delighted to be working with Roku to bring our programmes to their devices,” said Martin Goswami, director of Pay & Distribution at ITV.

Consumers can enjoy programmes such as Britain’s Got Talent, Coronation Street and The Americans in addition to coverage of this summer’s World Cup and Tour de France sporting events.

ITV Player is available now for Roku customers in the UK to watch their favourite ITV programmes on demand.

The ITV Player channel can be found in the UK Roku Channel Store on all current-generation Roku players, including the newly launched Roku Streaming Stick (HDMI version).