Female genre merchandise company Her Universe has joined hands with Marvel Entertainment and Disney Consumer Products to create a fashionable collection of Super Hero apparel for the female fan base of Marvel comics, films and television series.
The Marvel by Her Universe line of “geek couture” is premiering with an action-packed assortment of Captain America fashion items along with Marvel characters on fashion tops, tanks, dresses, cardigans, hoodies, skirts, leggings and more that aim to inspire fangirls of all ages.
Along with Spider-Man and Avenger characters like Loki, Thor and Iron Man, there are also strong female characters such as Black Widow, Elektra, She-Hulk and Ms. Marvel being spotlighted in their own comics and Marvel’s new “Characters and Creators” initiative.
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The Marvel by Her Universe line will celebrate this effort by creating fashion forward products exclusively for the female Marvel fan.
“This collaboration with Her Universe presents our brand in exciting new ways at retail while reinforcing Marvel’s values of empowerment and strength amongst our female demographic,” said Paul Gitter, senior vice president, licensing, Marvel at Disney Consumer Products.
Actress and entrepreneur Ashley Eckstein, who launched Her Universe with her business partner, The Araca Group, in 2010, is well-known to sci-fi fans as the voice of Dagger on the animated series, Marvel’s Ultimate Spider-Man.
“I am so excited to announce that we have joined forces with Marvel for a Her Universe line of apparel,” said Eckstein.
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Marvel apparel and accessories from the Her Universe collection will be available in the U.S. at both HerUniverse.com and through national retail outlets such as Hot Topic and online with ThinkGeek.com. Throughout the year, Marvel merchandise will also be available at select conventions including San Diego Comic-Con.
Her Universe was launched in 2010 by actress and entrepreneur Ashley Eckstein and The Araca Group, a leading theatrical production and brand management company.
