Relativity – B4U, a joint venture established earlier this year, says that its first distribution venture, the release of ‘The Best of Me’, premiered Monday at the first South Asian Premiere of a Hollywood film, in the company of its stars Michelle Monaghan and James Marsden, and Director Michael Hoffman.
As part of its business to create and distribute entertainment content in India, Relativity – B4U has announced an association with Bollywood company Balaji Motion Pictures, for a deal to produce three films.
The first will be a Hindi reimagining of ‘The Best of Me’. The cast for the Hindi adaptation of the film is yet to be announced.
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“The co-production tie-up also brings us unprecedented access to Relativity’s catalogue past and future and allows for the films to be re-imagined for India,” said Ekta Kapoor, joint managing director, Balaji.
“We are excited about the co-production deal with Balaji, which has an incredibly impressive track record producing high-quality television and film content in India. The agreement brings great strength to Relativity’s existing catalogue of content, and we believe that this is a unique blueprint that further bridges two great film-making industries — Hollywood and Bollywood,” said Ryan Kavanaugh, CEO of Relativity.
