L’Oreal Paris USA unveils Genesis Rodriguez as the brand’s newest ambassador. Genesis Rodriguez is emerging as one of the leading bi-cultural and bi-lingual Latina stars.

With this announcement, she joins an all-star roster of notable Latina women representing L’Oreal Paris, including Jennifer Lopez, Eva Longoria, and Zoe Saldana.

“As a little girl, my first introduction to beauty came from my best friend, mi mama. She shared with me that her secret to looking and feeling bella everyday came from using L’Oreal Paris products,” says Genesis Rodriguez. “I’m very honored to be a part of the L’Oreal Paris family. It’s an iconic brand which empowers Latinas to look and feel their best from head to toe, because we are all worth it.”

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Born and raised in Miami, Florida, Genesis Rodriguez is the daughter of legendary singer / actor Jose Luis Rodriguez “El Puma,” an icon in the Latin world.

She spent her late teens starring in telenovelas for NBC Universal / Telemundo, including “Prisionera,” “Dame Chocolate” and “Dona Barbara,” all of which have aired in the United States and around the world.

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For the past several years Genesis has held leading roles in a variety of films, including Man on a Ledge, Casa de Mi Padre, Identity Thief, Tusk and the Disney animated feature Big Hero Six, currently in theaters, in which she voices the role of Honey Lemon.

Genesis Rodriguez makes her red carpet debut as a new brand ambassador for L’Oreal Paris USA at the 15th Annual Latin GRAMMY Awards in Las Vegas today, November 20th.

Now, L’Oreal Paris USA provides exclusive, first-to-market content developed in partnership with the brand’s expert ambassadors – Celebrity Hair Stylist Marcos Carrasquillo, Celebrity Makeup Artist Claudia Betancur and Consulting Dermatologist Dr. Flor Mayoral – to give Latinas access to curated, inspirational and educational beauty content.