As part of the continued diversification of its content business and recent entry into the game space, Lionsgate (NYSE: LGF) has made a significant investment in leading game developer and publisher Telltale Games, the two companies announced Tuesday.

As part of its investment, Lionsgate Chief Executive Officer Jon Feltheimer will also join the Telltale Board of Directors.

The investment will continue the extension of Lionsgate’s film and television brands into the game space and will bring Lionsgate’s expertise in creating and marketing premium content to Telltale’s narrative-driven, storytelling approach to gaming.

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The collaboration will also enable the two companies to explore opportunities to co-develop existing and original IP into episodic games and television.

Telltale has emerged as a leading developer of narrative-driven episodic games such as The Walking Dead, Game of Thrones, The Wolf Among Us, and Tales from the Borderlands.