Despite churning out a large number of films, Bollywood’s share is a poor 1% in the global film market of an estimated $15 billion out of which Hollywood alone rakes in over $11 billion.
By Rakesh Raman
Yash Raj Films’ (YRF) announced Monday that its upcoming film Sultan will release on July 6, 2016 in Indian theaters.
The film company has already released the music for Salman Khan and Anushka Sharma starrer Sultan.
According to YRF, Bollywood film Sultan’s music album with 9 songs is a collection of folk, local, and popular music.
The film company also has released the trailer of Sultan. The film stars aging actor Salman Khan in and as Sultan – a Haryanvi wrestler.
Salman Khan is considered very close to India’s Hindu Prime Minister Narendra Modi and he tacitly helped Modi win Muslim votes in the 2014 Lok Sabha elections.
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In Sultan, a little-known Bollywood actress Anushka Sharma plays Sultan’s love interest – Aarfa, who also is an ambitious wrestler.
The Sultan trailer, with wrestling as its core theme, was launched by Salman Khan and Anushka Sharma.
A classic underdog tale about a wrestler who makes a comeback defeating all odds staked up against him, according to YRF, Sultan’s journey will bring alive his heartfelt love story.
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The film is produced by Aditya Chopra and written-directed by Ali Abbas Zafar.
Bollywood
Bollywood is a loose name stolen from the word ‘Hollywood’ for Hindi film industry in India.
Although Bollywood has a very bad reputation in the global film markets because of the poor quality of its films, the Bollywood actors exploit the sentiment of uneducated Indians by falsely projecting themselves as glamor gods and goddesses.
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With over 800 films produced in India every year, India is the largest film production market in the world in terms of just the number of films produced. Although many regional language films are also produced in India, Bollywood is the main hub for Indian films.
Despite churning out a large number of films, Bollywood’s share is a poor 1% in the global film market of an estimated $15 billion out of which Hollywood alone rakes in over $11 billion.
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Most Bollywood movies target the poor or lower-income groups of people who don’t have any other means of entertainment. Bollywood is perhaps the worst film market in the world while Bollywood movies are so bad in quality that they look like amateur marriage videos.
Obviously, Bollywood movies are made on shoestring budgets. Here the average production cost of an upmarket movie is just $3 million. And a high-end Bollywood movie earns a paltry $5 million or so at the box office.
No wise person wastes time on watching Bollywood movies. Only those consumers who behave with a herd mentality become fans of Bollywood actors and kill their time on their films. Are you a Bollywood film fan?
By Rakesh Raman, the managing editor of RMN Company
Photo / Video courtesy: Yash Raj Films
