Starz launched Friday two digital experiences in anticipation of the upcoming Second Season of “Da Vinci’s Demons” which premieres on STARZ on Saturday, March 22nd, at 9pm ET/PT.
“Your Portrait by da Vinci” digital app allows users to have their very own portrait drawn by Leonardo da Vinci himself by simply uploading a photo or connecting to their Facebook account to select an image.
Once the photo is uploaded, the da Vinci sketch book will animate through multiple pages of his work and resolve to a clean page where his latest creation will begin. As da Vinci’s talented hand moves, the sketch of the user appears. Once complete, users may post the image to Facebook, share on Twitter or download.
This experience, created by Starz in partnership with Arsonal, is compatible for mobile, desktop and tablets and available at Starz.com and “Da Vinci’s Demons” Facebook tab.
The second digital experience, “Dark Side of Genius” interactive quiz, measures users’ intelligence level and their propensity towards a much darker side of madness, placing users on an X/Y grid with some of the greatest minds in history including the great artist and inventor Leonardo da Vinci.
The Dark Side of Genius is a browser-based experience with dynamic video-based backgrounds. The experience will be available on Starz.com and the Da Vinci’s Demons’ Facebook page. It will be available on mobile, tablet and desktop.
“Dark Side of Genius” was created by Starz in partnership with And Company.
Brilliant and passionate, the 25-year- old Leonardo da Vinci is an artist, inventor, swordsman, lover, dreamer and idealist. As a free thinker, with intellect and talents that are almost superhuman, he struggles to live within the confines of his own reality and time.
Starring Tom Riley (“Monroe,” I Want Candy), as the title character, season two of “Da Vinci’s Demons,” finds Florence thrown into chaos in the wake of the Pazzi conspiracy.
Lorenzo is gravely ill and Leonardo da Vinci must push the limits of his mind and body to defend the city against the forces of Rome.
The ten-episode drama is produced by Adjacent Productions, with Jane Tranter, head of Adjacent Productions, serving as Executive Producer.
Outside of the United States and English-speaking Canada, “Da Vinci’s Demons” is distributed internationally by BBC Worldwide, in partnership with FOX International Channels (FIC) who broadcasts the series to audiences in 125 countries in Latin America, Europe, Asia, the Middle East and Africa following Starz’s exclusive premiere in the U.S.
New episodes of “Da Vinci’s Demons” air on Saturdays at 9PM ET/PT exclusively on STARZ.
Starz (NASDAQ: STRZA, STRZB) is a leading integrated global media and entertainment company with operating units that provide premium subscription video programming on domestic U.S. pay television channels (Starz Networks), global content distribution (Starz Distribution) and animated television and movie production (Starz Animation).
Photo courtesy: Starz
