Watch!, the glossy celebrity / fashion / lifestyle magazine published by CBS, has announced a collaboration with 28-year-old violin virtuoso Charlie Siem, who penned his very first composition for the magazine’s annual marketing campaign.
Siem, whose fourth album, Under the Stars, will be released by Sony Classical Music this September, wrote and performed an original score for the CBS publication, which will use the music for its interactive, tablet, mobile and social media campaigns.
The score – a five-minute composition with three distinct melodies – was recorded in London on Dec. 20 with members of the English Chamber Orchestra.
“I’ve had a terrific relationship with Watch! for several years now,” said Siem. “It’s a very unique magazine with a distinct point of view, and composing its first original score turned out to be one of the most enjoyable, creatively fulfilling projects of the last year.”
The composition – titled “Canopy” – was recorded and filmed last December in St. Silas, the Martyr, a church in Northern London.
CBS used portions of the score for a two-minute brand presentation, which was narrated by “NCIS” star Pauley Perrette. The five-minute behind-the-scenes video tells the story of how the composition came together and will be seen on CBS websites.
Siem will make his first national appearance to promote the composition on “THE INSIDER,” the CBS Television Distribution-produced entertainment magazine.
The video will be live for viewers to see on www.cbswatchmagazine.com, CBS.com, TV.com, the CBS Audience Network and other digital platforms.
Watch! was created and is published by the CBS Communications Department. The bimonthly publication is available on newsstands and through subscription.
