This Spring 2018, Guess brand will introduce actress Jennifer Lopez as the face of the Guess Jeans Spring 2018 advertising campaign.

“When I got the call from Paul Marciano asking me to become the new Guess Girl, I was thrilled and excited to be a part of such an iconic brand that I have loved since I was a teenager,” says Jennifer Lopez.

“When I look back at early Guess campaigns through the years, you see all of these beautiful models and iconic images that Paul has created. It is a tremendous compliment to have been selected for Guess’ Spring 2018 campaign.”

The campaign, art directed by Paul Marciano, Co-Founder of Guess?, Inc., and shot by fashion photographer Tatiana Gerusova draws inspiration from Lopez’s life as a performer in Vegas and actress in Hollywood.

Jennifer Lopez is an award-winning singer, actress, and entertainer who has established herself in both music and film.