Applause Entertainment, the Sameer Nair led Content Studio from the Aditya Birla Group of India, announced Wednesday the appointment of Ashok A Cherian as their Head of Marketing and Revenue.

At Applause Entertainment, Ashok will lead integrated marketing and brand building and drive revenue for the brand. According to the company, Ashok has over 19 years of experience across Print, Television, Consulting, and Retail.

Prior to Applause, Ashok was the CMO at SMAAASH Entertainment for four years. He also helped grow the brand via effective digital marketing and leveraging of brand ambassadors Sachin Tendulkar and Virat Kohli, the company claims.

Sameer Nair, CEO – Applause Entertainment, commented –“Ashok has a deep understanding of the entertainment business and is known and respected in the industry. With his experience in marketing, digital and retail, he will be a great addition to Team Applause.”

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Applause Entertainment is currently creating over 25 premium drama series in Hindi and in regional languages. Some of the exciting Applause shows are: The Scam with Hansal Mehta, Criminal Justice (starring – Jackie Shroff, Vikrant Massey, Pankaj Tripathi and directed by Tigmanshu Dhulia & Vishal Furia), The Office with BBC, City of Dreams (starring – Atul Kulkarni, Sachin Pilgaonkar, Eijaz Khan, Priya Bapat, Siddarth Chandekar and directed by Nagesh Kukunoor), Hasmukh with Vir Das and Nikkhil Advani and Rasbhari with Swara Bhasker.

Applause Entertainment Pvt Ltd is a Content & IP Creation Studio with a focus on films, digital series, television, animation, music and live events.

The company focuses and invests in content creation and then partners with varied distribution platforms in an equitable manner to get its creative output to consumers globally.