Comic book publisher Archie Comics unveiled Monday its plans for an expansive presence at Comic-Con International: San Diego 2015—timed to the launch of an all-new Archie #1 from the all-star creative team of writer Mark Waid and artist Fiona Staples.

Archie #1, hitting comic shops and digital retailers on Wednesday, July 8—the same day doors open on Comic-Con International: San Diego 2015—reimagines the classic character and his friends Jughead, Betty & Veronica, Reggie and more, infusing them with a modern day sensibility that still harkens back to the roots of the long-running comedy series.

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“Archie #1 is a milestone for this company, in every way,” said Jon Goldwater, Archie Comics Publisher / Co-CEO.

Archie Comics is a leading mass market comic book publisher.