With its annual expanded European Umbrella Booth at Busan’s 10th Asian Film Market, which runs alongside the Busan International Film Festival, European Film Promotion (EFP) responds to the demands from attending European sales companies.

In tandem with UniFrance films, EFP hosts an overall high of 43 sales companies and EFP member organisations from October 3 – 6, supporting them in meetings with Asian buyers and distributors.

EFP has been running an Umbrella Booth starting with the first edition of the Asian Film Market.

Most of the companies come back regularly, but newcomers test the waters every year. New to the Umbrella, this year, are WTFilms and Stray Dogs from France, Bankside Films, Embankment and Film Republic from the UK.

The majority of the participating sales companies are receiving EFP’s Film Sales Support (FSS) for marketing and promotion of European films in Busan to boost sales to Korea and Asia on the whole.

Thanks to Creative Europe – MEDIA and a financial contribution by EFP members, UniFrance films and German Films, according to EFP, the European Umbrella Booth is able to progress each year.

Photo courtesy: EFP