Animal Logic Entertainment and Simon Cowell’s Syco Entertainment have announced their plan to produce animation icon Betty Boop’s first feature-length film.

Partnering with Fleischer Studios, Animal Logic and Syco Entertainment will produce a music-driven hybrid animated comedy featuring Betty Boop.

Having first hit screens in 1930 with numerous appearances in Max Fleischer’s Talkartoons and her own “Betty Boop” cartoon series, her popularity has continued to grow through the decades.

Most recently, she has taken her career to new heights, starring in a Lancôme campaign and featuring in collaborations with Coca-Cola, NASCAR, UNIQLO and Chupa Chups.

Betty also has other global commercial and mass merchandising deals through her exclusive worldwide licensing agency, King Features.

The film will be produced by Zareh Nalbandian and Jason Lust from Animal Logic and Simon Cowell and Adam Milano from Syco.

Creative Artists Agency (CAA), representing Syco Entertainment and Animal Logic, brokered the deal with King Features Syndicate representing Fleischer Studios.