The Premier League announced Friday it has formed an official partnership with Indian film actor Ranveer Singh. The Bollywood star is a passionate football fan and will help promote the Premier League to fans in India and globally.

Singh, famous for his lead roles in films such as Bajirao Mastani and Befikre, is a lifelong supporter of Arsenal FC and closely follows Premier League action throughout the season.

In this ambassadorial role, he will be working to support the League’s community initiatives across India, promote fan events and share his passion for the game.

This partnership builds on the Premier League’s existing commitment to fans and development of the game in India. The League recently hosted an international fan park in Bengaluru, which saw more than 20,000 Indian fans engage with clubs and activities.

The Premier League is committed to supporting the development of the game at both a grassroots and elite level in India and has been running the international community programme Premier Skills there since 2007.

Premier Skills is a global coaching and referee development programme which uses football as a tool to engage and develop the skills of young people. The programme is run in partnership with the British Council, the Sports Authority of India (SAI) and the Indian Super League (ISL).

Since the programme’s inception a decade ago, Premier Skills projects have trained more than 1,000 local coaches and referees while reaching more than 78,000 young people in the country.