BoxTV.com, a video streaming service in India, which introduced mobile-enabled payment mode in India last October, is now offering this option to subscribers in the UK.

Starting immediately, customers of Virgin Mobile, Vodafone, Orange, T-Mobile, 3 and O2 in the UK will be able to purchase BoxTV mobile packs online or through BoxTV’s Android application, with the help of its mobile billing partner Fortumo.

“With a large diaspora of Indians in the UK, BoxTV is glad to offer them an additional option to pay conveniently through their mobile phone for enjoying premium Bollywood and regional content,” said Pandurang Nayak, business head, BoxTV.com.

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With 1.5 million people of Indian origin, the UK is the second largest Western country for the Indian diaspora.

The Indian film industry releases about 1,000 films a year and less than 10% of them are shown in cinemas in the UK. Box TV acts as an Indian film discovery platform and offers popular content from Bollywood and regional cinema.

It has content tie-ups with leading studios like Disney UTV, Shemaroo, Rajshree, Balaji, and others.

BoxTV says it has more than 14,000 hours of content – primarily Bollywood and regional content – in nine languages for customers outside India. The content includes movies, TV shows, and documentaries.

Fortumo allows merchants to set up payment processing for web and mobile services, games or apps.