Multi-platinum British singer and songwriter Cher Lloyd debuts her brand new music video for “Sirens”. The new clip made its official debut on VEVO Tuesday.

The video chronicles a very private memory from Cher’s childhood. As a result, the narrative conveys a palpable cinematic drama that matches the song’s musical impact. Following the tale of an unbreakable family bond, “Sirens” remains “brutally honest and immensely poignant.”

She enlisted her fans to premiere songs from her forthcoming second full-length album Sorry I’m Late—due out May 27 on Epic Records.

Powered by MTV Artist’s, MTV’s artist and music discovery site and app, fans have already debuted three album tracks, “Dirty Love”, “Human”, and “Bind Your Love” on their own socials.

Speaking of opening up, she has also already revealed Part 1 and Part 2 of her 4-installment “Pieces of Cher” series. These videos give fans a window into her world giving them an unfiltered and unmitigated look at her life.