Today, Cher Lloyd releases her brand new album, Sorry I’m Late, in stores and through all digital retailers via Epic Records.

Partnering with MTV Artists, the multi-platinum British singer-songwriter’s campaign allowed fans to premiere each of the album songs on their own social media pages.

As a “thank you” to her audience, she will perform songs off of the new album to an intimate group of fans, and the event will be streamed live on MTV.com all week long.

Moreover, she’s ringing in the album’s release with a performance of the hit single “Sirens” on NBC’s The Today Show this morning.

She will continue making the rounds, performing on both LIVE with Kelly & Michael and VH1’s Big Morning Buzz Live, while Thursday she stops by the MLB Fan Cave.

Recently, she also captivated the audience at the Billboard Music Awards red carpet pre-show with “Sirens” and served as one of the evening’s presenters.

According to Epic Records, Sorry I’m Late is here at the right time for Cher Lloyd and listeners everywhere.