Relativity Media has announced “Code: Echo,” which challenges students to use code to create a game inspired by Relativity’s upcoming feature film Earth To Echo, which opens July 2nd.
The initiative challenges kids in three categories: Best Story Tie In, Best Puzzle Game and Best Action Game.
In building out the “Code: Echo” challenge, Relativity received support from Code.org, a non-profit organization dedicated to making computer science more available in schools.
Coding is the basic concept of computer programming, and what is used to create software, apps and websites.
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The importance of this resource has recently garnered national attention in the U.S. through Code.org’s “Hour of Code,” an initiative to introduce students to computer programing.
“Inspired by Code.org’s ‘Hour of Code,’ we wanted to build upon this foundation by engaging students and challenging them to code a game around our movie,” said Liz Jones, EVP of Digital Marketing for Relativity.
“Since Earth to Echo is a first person narrative about kids who actually inspire change, we thought it only fitting to give students across the country the opportunity to build their own game in a creative and fun way.”
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“This is an amazing opportunity for students to not just play games on computers, phones and tablets, but to actually create their own. Once students see what they can code right in front of their eyes, they’ll start changing the world,” said Hadi Partovi, founder of Code.org.
To participate in the coding challenge, students can go to www.codeechomovie.com. Winners will be announced on May 23rd.
In the film, Tuck, Munch and Alex are a closely bonded trio of inseparable friends, but their time together is coming to an end. Their neighborhood is being destroyed by a highway construction project that is forcing their families to move away.
But just two days before they must part ways, the boys find a cryptic signal has infected their phones. Convinced something bigger is going on and looking for one final adventure together, they set off to trace the messages to their source and discover something beyond their wildest imaginations: hiding in the darkness is a mysterious being, stranded on Earth, and wanted by the government.
This launches the boys on an epic journey full of danger and wonder, one that will test the limits of their friendship and change all of their lives forever.
Relativity Media is a studio engaged in multiple aspects of entertainment including film production, financing and distribution, television, sports management, music publishing, fashion, education and digital media.
