DIRECTV and Guitar Center have announced that the music television series Guitar Center Sessions will be filming all-new episodes live in Austin, TX during SXSW 2014.

Guitar Center Sessions will present three consecutive evening showcases featuring artists including Soundgarden, Snoop Dogg, Damon Albarn, Phantogram, and The 1975.

All performances will be filmed in front of a live audience for the series’ upcoming eighth season debuting in May. These events are SXSW official showcases and badges are required for admittance.

Guitar Center Sessions captures influential artists in hi-definition and 5.1 surround sound. Each episode features performances and interviews conducted by Nic Harcourt, offering insight into the careers of these artists and the inspirations behind their music. Episodes premiere exclusively on DIRECTV’s Audience Network.

DIRECTV (NASDAQ: DTV) is one of the world’s leading providers of digital television entertainment.

Guitar Center is a leading retailer of guitars, amplifiers, drums, keyboards and pro-audio and recording equipment.