Regal Entertainment Group, a leading motion picture exhibitor owning and operating a theatre circuit in the United States, announces that moviegoers can now get one step closer to meeting their favorite global superstar and seven-time Grammy Award winner, Taylor Swift.

Regal Cinemas and Diet Coke are partnering to offer Regal guests the chance to meet Taylor, whose fifth studio album, 1989, is available for pre-buy at TaylorSwift.com now and in stores October 27.

“Regal moviegoers and Diet Coke fans love entertainment, and through this promotion with the purchase of a refreshing Diet Coke and popcorn, fans can enter for a chance to win tickets to a concert and the once-in-a-lifetime chance to meet Taylor,” said John Curry, senior vice president of food service at Regal Entertainment Group.

At 530 theatres nationwide, Regal is rolling out exclusive Diet Coke concession cups and popcorn bags featuring Taylor. When people purchase the exclusive cup and popcorn bag and use their Regal Crown Club loyalty card, they are entered into the Diet Coke & Regal Cinemas VIP Concert Experience Sweepstakes.

The sweepstakes’ grand prize winner will receive the ultimate Taylor fan experience – a VIP trip for four to see Taylor in concert and meet her in-person. Moviegoers also will have the chance to win other prizes, including autographed albums, posters and guitars from Taylor.

The Diet Coke & Regal Cinemas VIP Concert Experience Sweepstakes runs now through January 1, 2015. For more information and official rules, you can visit www.DietCokeRegal.com. To find Regal Cinemas locations, visit REGmovies.com.