Entertainment company DreamWorks Animation (Nasdaq: DWA) makes its official foray into the retail space with the launch of DreamPlace.

It is a 2,000-square-foot holiday cottage and combines the latest technology with magical storytelling from creative minds behind such hit franchises as Shrek, Madagascar and How to Train Your Dragon.

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DreamPlace reimagines one of the signature moments of childhood – meeting Santa Claus. This interactive experience is set to debut in a total of seven locations nationwide owned by both General Growth Properties, Inc. (NYSE: GGP) and Forest City Enterprises (NYSE: FCE.A).

DreamPlace is set to debut this holiday season in major markets, including New York, Los Angeles, Chicago, Dallas, Atlanta and Las Vegas.