DreamWorks Animation SKG, Inc. (Nasdaq: DWA) announced Tuesday that it plans to launch a 24/7 kids and family television channel across 19 countries in Asia.
Singapore-based HBO Asia will manage affiliate sales and marketing as well as technical services for the new channel.
The channel will leverage over 2000 hours of existing DreamWorks TV content in addition to more than 1,200 half-hours of original animation the company currently has in production.
Audiences in the region will be introduced to favorites from the DreamWorks Animation library and forthcoming series based upon DreamWorks’ characters, including All Hail King Julien, The Adventures of Puss in Boots, and all-new seasons of the How to Train Your Dragon series.
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The DreamWorks-developed programming lineup will also feature the company’s leading preschool properties, designed to entertain and educate.
The all-new series, VeggieTales in the House, and DinoTrux, based on a children’s book, will anchor the daily morning preschool block, along with several other all-new productions. The channel will also support DreamWorks’ theatrical and consumer products initiatives in the region.
DreamWorks Animation anticipates that the channel will be available to audiences beginning in the second half of 2015.
