Integrated casino resort developer Melco Crown (Philippines) Resorts Corporation, a subsidiary of Melco Crown Entertainment Limited, announced Thursday a collaboration with global branded entertainment company DreamWorks Animation (NASDAQ: DWA) to develop the “world’s first” DreamWorks-inspired “Edutainment” center at City of Dreams Manila.
In collaboration with DreamWorks Animation, Melco Crown Entertainment introduces the education-based, interactive entertainment concept, “DreamPlay by DreamWorks.”
According to the company, it will be the first of its kind in the world when it opens later this year, at City of Dreams Manila, a leisure, gaming and entertainment destination resort currently under development at Entertainment City, Manila, Philippines.
“DreamPlay” represents a blend of integrated live and digital play spaces, featuring DreamWorks’ popular characters and creative storytelling combined with educational play, appealing to children and adults alike.
Guests will immerse themselves in the world of DreamWorks Animation, interacting directly with their favorite characters. Interactive environments, featuring the latest digital technologies, will enable kids to engage in a wide range of thrilling activities, interacting with beloved characters from DreamWorks Animation’s franchises including Kung Fu Panda, Shrek, Madagascar, and How to Train Your Dragon.
“Melco Crown Philippines is delighted to be introducing DreamWorks to the Philippines as we continue our strategy of delivering innovative leisure and entertainment offerings that enhance the leisure destination appeal of Manila,” explained Clarence Chung, chairman and president, Melco Crown (Philippines) Resorts Corporation.
“We are very excited to work with Melco Crown Entertainment to build something that we believe is a truly unique way for children to experience, learn and interact with the characters and worlds of DreamWorks Animation,” said Paul Kurzawa, head of Global Retail Development and Entertainment, DreamWorks Animation.
“DreamPlay by DreamWorks” edutainment center aims to support the Philippine government’s strategy to broaden the appeal of the Philippines as a leading leisure destination in Asia.
In the picture above: DreamWorks Animation’s beloved characters Po from Kung Fu Panda; Shrek; and Alex the Lion from Madagascar, join executives Mr. Clarence Chung Chairman and President of Melco Crown Philippines and Mr. James Clark, Head of Retail Development and Entertainment for Asia Pacific of DreamWorks Animation, at the official announcement of the DreamPlay edutainment center at City of Dreams Manila.
