Viacom International Media Networks (VIMN) Asia, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading providers of original entertainment content, announced Wednesday it has entered a collaboration with SMIT, a global company in conditional access module (CAM) manufacturing based in China.
My Nick Jr., a user-personalized edutainment programming service that allows parents to curate and customize their children’s multiplatform linear viewing experience around 11 educational themes, will be launched in China by both partners – marking the first time in the world that My Nick Jr. will be delivered as a dedicated over-the-top (OTT) service.
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This collaboration also signifies the inaugural introduction of My Nick Jr. in Asia following the debuts of the service in France and the UK, and an announced launch in the U.S.
Announced at the Asia Pacific Operators Summit (APOS) in Bali this week, My Nick Jr. in China will be available to subscribers of iVmall, an OTT Internet video service platform operated by Shenzhen Video Mall Network Technology Co. Ltd, a subsidiary of SMIT.
iVmall will run China’s first completely paid subscriber model for an Internet video service and is expected to roll out My Nick Jr. as part of iVmall’s commercial launch by middle of 2014 via iOS and Android apps and a dedicated website.
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“Nick Jr. is about giving children and parents what they want – ‘A Smart Place to Play’” said Bob Bakish, president and CEO of VIMN.
My Nick Jr. in China will feature hundreds of Nick Jr. episodes, including titles such as Dora the Explorer, Go Diego Go!, Team Umizoomi and Ni Hao Kai Lan.
“Chinese families who join our Internet video service will love the My Nick Jr. service for their children,” said Chairman and CEO of SMIT Corporation, Xueliang Huang.
Nickelodeon, now in its 35th year globally and 16th year in Asia, is a leading multimedia entertainment brand for kids and families.
