Coffee company Nespresso announced Thursday that George Clooney — American actor, screenwriter, producer, director and activist — will extend his relationship with the company by becoming the new brand ambassador in the U.S.

Beginning November 2nd, George Clooney will be featured in Nespresso’s new integrated marketing campaign in the U.S., which brings to life Nespresso as “a cup above” across television, print and digital advertisements, a partnership web film, social media and a dedicated microsite.

The campaign will also run in Canada. This is stated to be the first branded television advertising campaign in North America to feature Clooney.

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In the 30- and 60-second television ads, Clooney dressed in a war General costume is in a movie studio commissary lined up for coffee where he meets Danny DeVito, wearing a Napoleon costume.

Danny is pouring himself a coffee from an antiquated coffee pot while George brews himself a fresh Nespresso.

Danny, and various other characters in costume, is intrigued with George’s coffee selection and proceeds to ask Clooney to introduce him to Nespresso.

Clooney, in his characteristic wit and charm, agrees to train Danny in the art of good taste – from his coffee selection to the beauty of tango dancing to a finely tailored suit.

In the end, George himself is even impressed. Through their entertaining and comedic interplay, Clooney and DeVito demonstrate how everyone can “Experience a cup above.”