Entertainment company Hasbro, Inc. (NASDAQ: HAS) has announced the promotion of John Frascotti to the newly created position of president, Hasbro Brands, effective immediately.

In this new role, Frascotti assumes the additional responsibilities of worldwide product development and now oversees all of the company’s global Marketing and Design and Development teams.

Frascotti joined Hasbro in 2008 as chief marketing officer. During his tenure, he led the re-imagination, re-invention and re-ignition of Hasbro’s brand portfolio and has been a key architect of the company’s branded play strategy.

Duncan Billing will now assume the role of executive VP, Global Operations & Business Development. In this new role, he will leverage his 25 year marketing, development and worldwide operations experience to identify new revenue streams.

These include new platforms and brands that leverage the company’s strengths and continue to lead Hasbro’s global manufacturing, sourcing and supply chain activities.

Billing joined Hasbro in 1988 as group director, Sales and Marketing, for its UK subsidiary. He later transferred to the U.S., where he held a variety of senior-level positions.

Hasbro, Inc. (NASDAQ: HAS) is a branded play company.