Hasbro has joined forces with multi-talented recording artist, performer and actress Demi Lovato to introduce new ways to move with the Twister Moves line.
Demi will be calling on Lovatics and Twister fans on social media worldwide to play along in “The Biggest Game of Twister Ever” by following her online and showing off their moves with the hashtag #LetsMove.
On March 10th at 4pm EST, Demi will take over the Twister Twitter handle @Twister to kick off “The Biggest Game of Twister Ever!” Fans can play along virtually from almost anywhere, even without a Twister mat, by taking a photo or video of their moves to match Demi’s instructions and tweeting it back to her @Twister with the hashtag #LetsMove.
To keep the game going, fans can continue to share their moves with Demi and the Twister brand throughout 2015 with the #LetsMove hashtag. Demi Lovato will also star in a global television campaign for the Twister Moves line featuring her hit song, “Neon Lights.”
“I am excited to team up with Hasbro and can’t wait to see how my fans show off their creativity during “The Biggest Game of Twister Ever!” said Demi Lovato.
The Twister Moves line lets players track their skips, hoops, and moves while trying to beat their best scores. Available now and each sold separately, the Twister Moves SKIP-IT game and Twister Moves Hoop include a built-in counter that keeps track of players’ skips and spins.
This fall, players can also show off their favorite moves with the Twister Moves Hip Hop Spots electronic dance game by matching their feet to the beat and flashing colors on the spots to score.
Players can use the Twister Moves Moves Tracker (available now and sold separately) to digitally track moves and combine scores across the Twister Moves system, including their moves playing the classic Twister game.
The Twister Moves line is for ages 6 and up and available for purchase at most major retailers and at HasbroToyShop.com.
