CinemaCloudWorks analyzes past box office performance, individual theater performance, potential social media outreach, and advanced demographic segmentation, allowing distributors to identify optimal theater booking locations for their movie in USA markets.

Atlas Distribution Company announced Wednesday the public release of CinemaCloudWorks. It is a proprietary transparent theatrical distribution system offering integrated theatrical planning, booking, invoicing, analytics, and CRM (Customer Relationship Management).

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“Because each booked theater carries a fixed cost to show a film, when a movie is being released independently, determining which theaters to release in is the first critical step to profitability. CinemaCloudWorks analyzes the demographics and historical performance of similar movies providing an invaluable edge in pinpointing exactly where a movie will have the greatest opportunity to succeed,” said Atlas’ president, Harmon Kaslow.

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The system’s built-in CRM component also allows marketers to work hand-in-hand with distributors to focus their efforts directly on moviegoers who live within a short radius of a booked theater and who have previously shown interest in a particular movie genre, its stars or its subject matter.

“CinemaCloudWorks‘ proprietary algorithms make it easy for a distributor to quickly and precisely identify the best performing theaters for their movie so they can maximize each marketing dollar by focusing on those locations that are most likely to attract their ideal target audience,” said Scott DeSapio, CIO of Atlas Distribution.

Photo courtesy: CinemaCloudWorks