Blonde is so much more than a hair colour, it’s a state of mind. Light and bright—the perfect blonde elevates your look and your attitude.

To empower blondes everywhere to be the best blonde they can be, the John Frieda Sheer Blonde hair care professionals introduced a line of custom colour care designed for blonde needs.

Now the John Frieda team is joining forces with TV personality, fashion designer, author, and iconic blonde, Lauren Conrad to introduce the first Keep up with Your Blonde Campaign.

To provide insider blonde tips for keeping up with your blonde, Conrad will be guest blogging on her favorite products and go-to summer hairstyles at KeepUpWithYourBlonde.com and on the John Frieda Hair Care website.

“Being a blonde is a part of who I am,” explains Conrad. “As someone who lives in California, it takes work to keep my colour light and bright. I use the Sheer Blonde collection because I know that from tone correcting, to lightening, to highlight enhancing, it will help me maintain the blonde I love.”