In celebration of KFC’s return to the forefront of pop culture, the brand announced Tuesday its first-ever in-game Super Bowl advertisement. The 15-second advertisement will air in the fourth quarter of the game.

Titled Colonel vs. Colonel, the ad features Kentucky Buckets Coach Colonel Rob Riggle and Georgia Gold Colonel Billy Zane in a faceoff for the spotlight, the first time two KFC Colonels have appeared on screen together.

The spot is supported by three teaser videos, available on KFC social channels and on YouTube beginning Tuesday, January 31, and leading up to the big game on February 5.

In addition to continuing its advertising campaign featuring a rotating cast of actors as Colonel Sanders, KFC continues to add products to its traditional lineup of fried chicken.

Coach Colonel Riggle first appeared in the ad campaign in September when KFC’s Colonel Harland Sanders announced the formation of the first professional football team fueled by fried chicken, the Kentucky Buckets.

KFC Corporation, based in Louisville, Ky., is the world’s leading chicken restaurant chain.