Global entertainment content company Lionsgate (NYSE: LGF) and Alibaba Group, a leading online and mobile commerce company, have joined forces to launch Lionsgate Entertainment World (LGEW).
It is a subscription streaming service for mainland China that will be available exclusively through Alibaba’s latest generation of set-top box, the two companies announced Monday.
The Lionsgate Entertainment World (LGEW) service will provide users of the Alibaba platform with instant access to such Hollywood blockbusters as the first installment of the Divergent franchise, which has already grossed nearly US$300 million worldwide, as well as several titles from the Twilight Saga franchise, which has generated more than US$3.3 billion at the global box office.
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Lionsgate television series such as The Royals, which is expected to debut early next year on E!, Nashville, entering its third season on ABC, and the recent miniseries Rosemary’s Baby for NBC will all receive their Chinese premieres on the Alibaba platform and will be accompanied by hit series such as four-time Emmy Award winner Mad Men (AMC) and the critically acclaimed comedy Weeds (Showtime).
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The service’s portfolio of content will be continuously expanded after launch to include such additional titles as the global blockbuster The Hunger Games: Catching Fire and the eagerly-anticipated next installment, The Hunger Games: Mockingjay – Part 1.
“We’re pleased to collaborate with Alibaba, a world-class brand that is well known and respected among consumers throughout China,” said Lionsgate CEO Jon Feltheimer. “Alibaba is the kind of entrepreneurial company with whom we like to be in business, and the launch of our streaming service in China underscores our commitment to innovation and leadership in delivering premium content to digital platforms around the world.”
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“We are thrilled to be collaborating with Lionsgate to offer this new content streaming service and deliver high quality, entertaining and relevant TV shows and movies to our users,” said Patrick Liu, president of Alibaba Group’s digital entertainment business unit.
The collaboration gives Lionsgate increased access to the vast mainland Chinese market, one of the largest and fastest-growing territories in the world for film and TV content.
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David U. Lee, founder and president of Leeding Media and a leading architect of U.S. / Chinese media collaborations, helped orchestrate the agreement.
The Lionsgate Entertainment World service will stream in high quality resolution (up to full HD) and will offer content recommendations to Chinese viewers based on extensive curation and latest technology. The service is expected to launch in August, 2014.
Photo courtesy: Lionsgate
