Lionsgate (NYSE: LGF) has announced that Doritos, Mazda, and Whole Foods Market’s Whole Planet Foundation will partner with the studio for its upcoming film, The Hunger Games: Mockingjay – Part 1.

The film, the third in the global blockbuster Hunger Games film franchise, opens in theaters worldwide on November 21.

Doritos and Mazda will both be sponsors of the newly launched Our Leader The Mockingjay (OLTM) app, currently available through OurLeaderTheMockingjay.Co.In and for download through both the Apple and Android app stores.

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Doritos will also introduce thematic Mockingjay packaging at retailers nationwide this month. When scanned, the bags will unlock exclusive content on the OLTM app.

Doritos will also be running a sweepstakes online, offering hundreds of prizes, including signed movie posters and a trip to the film’s US premiere. For official rules and more details, visit www.UnlockDistrict13.com.

Mazda is the official automobile sponsor of the U.S. premiere of The Hunger Games: Mockingjay – Part 1. Mazda is also a sponsor of the OLTM app.

When a Mazda logo is scanned either from a brochure, print ad or on www.MazdaUSA.com, exclusive content will be unlocked. Mazda is also running a design contest hosted on Tumblr, in which fans can design and submit their own Hovercraft plans.

Every design submitted on the Mazda Tumblr site will trigger a donation to one of Mazda’s Drive for Good charitable partners.

The Hunger Games: Mockingjay – Part 1

Whole Planet Foundation, a Whole Foods Market nonprofit dedicated to alleviating global poverty, will activate a fundraising program across participating Whole Food Market stores nationwide.

For every fresh, in-house-made Courage of One juice that shoppers purchase, $1 will go to the foundation to fund microcredit.

Whole Planet Foundation will also run a sweepstakes program offering prizes including Whole Foods Market gift cards and premiere tickets, plus travel.

The worldwide phenomenon of The Hunger Games continues to set the world on fire with The Hunger Games: Mockingjay – Part 1, which finds Katniss Everdeen (Jennifer Lawrence) in District 13 after she literally shatters the games forever.

Under the leadership of President Coin (Julianne Moore) and the advice of her trusted friends, Katniss spreads her wings as she fights to save Peeta (Josh Hutcherson) and a nation moved by her courage.

The Hunger Games: Mockingjay – Part 1 is directed by Francis Lawrence from a screenplay by Peter Craig and Danny Strong, from an adaptation by Suzanne Collins and produced by Nina Jacobson’s Color Force in tandem with producer Jon Kilik.

The novel on which the film is based is the third in a trilogy written by Suzanne Collins that has over 65 million copies in print in the U.S. alone.