Boss Parfums launched Friday its new global campaign with the latest face of Boss Bottled and Man of Today, Gerard Butler, in New York.

Gerard Butler is a Scottish actor who has appeared on film, stage, and television.

Simon Doonan, author, fashion commentator and Creative Ambassador-at-Large for Barneys New York, interviewed Gerard about the Man of Today campaign, his passion for success, distinctive style and personal grooming.

Positive and provocative, the discussion focused on modern day masculinity and the conviction at the heart of the new Boss Bottled campaign – the belief that today’s men are the best they have ever been.

“The Man of Today campaign is inspiring and encourages me to have focus, drive and compassion,” said Gerard.

The global television ad was shot by American film director Anthony Mandler, with the print and PR images captured by American photographer Cliff Watts. The campaign highlights the path of the Man of Today and the values by which he lives his successful life.

Boss Bottled is available at Nordstrom (Nordstrom.com) and Hugo Boss (HugoBoss.com) stores for $75 – 100ml.