Bally Technologies has selected global music superstar Pitbull to help expand the company’s existing relationship with Playboy Enterprises.
Pitbull’s hit singles and sharp-dressed image will be featured in future development and releases of Bally’s Playboy line. The new Pitbull / Playboy themed games are expected to be introduced in 2015.
The renowned Playboy brand ambassador who is also known as “Mr. Worldwide,” Pitbull kicked off the new Bally partnership in style on Wednesday, October 1, appearing during an exclusive launch party in Las Vegas.
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Bally Technologies’ Playboy-themed machines, including the newly released Playboy Club, were also on full display at the event amid industry, VIP, Playboy Playmates, and other invited guests.
Bally and Playboy have maintained a nearly 15-year relationship, resulting in numerous titles such as Playboy Hot Zone, Playboy Muy Caliente, Playboy Platinum, and Playboy Prizeball, along with its newest title Playboy Club, unveiled at the 2014 Global Gaming Expo (G2E) this week in Las Vegas.
Playboy announced its own strategic partnership with Pitbull earlier this year. The relationship, designed as a creative cross-pollination between the worlds of Pitbull and Playboy, features a variety of content, experience, and product-related initiatives.
Founded in 1932, Bally Technologies (NYSE: BYI) provides the global gaming industry with games, table game products, systems, mobile, and iGaming solutions.
