Playboy NOW – a New, Non-Nude Mobile App
Playboy Enterprises, Inc. announced Thursday the launch of Playboy NOW, a new, non-nude mobile app as part of the brand’s digital strategy.
The free app, which can be found in the Google Play store and in the iTunes App store, will provide up-to-the-minute lifestyle content and allow users to engage with the world of Playboy.
“The strong acceptance of Playboy’s brand position in digital, as exemplified by the high levels of engagement on Playboy.com, Playmates.com and all of our social media channels, is a clear indication that our digital strategy is working,” said Scott Flanders, CEO, Playboy Enterprises.
At launch, Playboy NOW will offer users content via “The Daily” – a daily briefing on the top five things users need to know as selected by the editors of Playboy.com.
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An on-the-go extension of its men’s lifestyle site, Playboy.com, the app is everything users would expect from Playboy, such as the latest in sex, politics, the arts and entertainment, and pop culture; edgy humor; multi-media entertainment; literary content; and, of course, beautiful women.
App features include:
- The Daily, a curated list of the top five things users need to know that day
- Food, drink and lifestyle tips from Playboy’s roster of tastemakers
- Funny videos and photo galleries produced by Playboy
- Provocative interviews with the hottest celebrities
- Inside looks into Playboy’s top parties, events and photo shoots
- Sexy, non-nude videos and photos of Playmates, models and celebrities
Playboy is a leading consumer brand. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a range of media properties and licensing initiatives.
