Relativity Media today announced at the Shanghai International Film Festival that it has formed a joint partnership with Jiangsu Broadcasting Corp. (JSBC).
They will develop, co-finance, co-produce and distribute film and television content for both the international and Chinese markets. As part of the partnership, JSBC will make an equity investment in Relativity. Financial terms were not disclosed.
JSBC is a leading multi-media company in China, operating television, radio, newspapers, magazines and internet properties.
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The two companies will develop, produce and distribute new film and television content across JSBC and Relativity’s platforms.
Relativity’s existing presence in China is underpinned by its ownership of SkyLand Entertainment, a film distribution and financing company headquartered in Beijing.
Originally launched as a joint venture between Relativity, IDG China Media Fund and SAIF Partners, SkyLand is now a wholly owned subsidiary of Relativity and maintains a close strategic relationship with the government-run distributor Huaxia Film Distribution Co. Recent Relativity films released in China include Immortals, Mirror Mirror, and Free Birds.
Relativity’s other films include the eight-time Oscar nominee The Social Network as well as Limitless and two-time Oscar winner The Fighter. Upcoming films include Earth to Echo and Nicholas Sparks’ The Best of Me.
