Rémy Martin Cognac announces the launch of its new global campaign that recognizes and celebrates individual’s multi-talents.
The campaign tagline, One Life/Live Them, identifies that today’s consumers are not defined by one talent or skill, but are multi-faceted and should be applauded for their many passions.
Premium spirits brand Rémy Martin’s One Life/Live Them campaign encourages consumers to explore and celebrate all their talents.
Rémy Martin has partnered with two-time Academy Award nominee Jeremy Renner whose many talents exemplify this lifestyle.
[ Gillette Releases Bond Moments for Spectre ]
“Actor, producer, musician and home renovator – Jeremy’s multifarious abilities make him the ideal representative for the brand’s One Life/Live Them campaign,” said Eric Vallat, CEO of Rémy Martin. “This is a new chapter in the history of Rémy Martin, and we’re delighted to be working with someone who so completely embodies the lifestyle that we are celebrating.”
Renner has received wide acclaim for his ability to embody characters of broad depth and appeal, from Sgt. James in Kathryn Bigelow’s award-winning Hurt Locker to a thief in Ben Affleck’s The Town, a mayor in American Hustle, a killer in the indie hit Dahmer and an antisocial bigot in Neo Ned.
These performances have been coupled with blockbuster roles in such Hollywood super-productions as The Bourne Legacy, Mission Impossible and his inimitable role as Hawkeye in The Avengers.
Renner expanded his cinematic skills by creating a production outfit The Combine with Don Handfield in order to produce quality, character-driven content for TV and film.
Their company released the crime thriller Kill the Messenger in 2014 and is currently working on the historical tale Knightfall for The History Channel.
Renner is also an accomplished singer and musician, skilled on the keyboards, drums, guitar and vocals, playing in a band since his youth.
Although best known as an actor, Renner has extended his creative talents into the field of home renovation, renovating and selling several houses, turning this hobby into a business with fellow actor and home designer Kristoffer Winters.
