Dvar – the luxury multi designer store has launched a media campaign featuring Sara Loren and the designer Digvijay Singh who has styled celebs like John Abraham, Jimmy Shergill, and others.

The campaign features the latest Bridal and Festive collection and has used the latest runway trends in its exclusive line put together by various designers that Dvar houses in Juhu.

The campaign titled “SAIR” meaning Journey in Sanskrit language is an Ode to the Journey of a Bride. The various phases of transition from a college girl to a fiancée and finally as a bride, the period can be really overwhelming for her.

Besides of course looking her very best, the bride has to prep herself emotionally to be able to take new responsibilities. Dvar’s new campaign highlights the beauty of this new life, new dreams and a new journey in a spectacular ‘tell-all’ collection of myriad images which will highlight the bridal and festive range in print, TV, social media, and hoardings.

Sara Loren who rose to fame with Murder 3 looks astonishingly beautiful in Lehengas, Anarkalis and sarees by designers like Sidhartha Tytler, Sonal Koradia, Gauri Nainika, Arpita Mehta, Jiya by Manish Chotrani, Sonia Saxena from Delhi, Tanusree and Jayanti Reddy from Hyderabad.

Dvar India made its debut in menswear with designer Digvijay Singh. Taking the association a notch higher, the designer will be seen in the latest campaign alongside Sara Loren.

With an array of designs in menswear like the Bandis, Nehru jackets, Sherwanis, Bandhgalas, the latest bridal campaign showcases all of this for the buyers.

The campaign has been shot by photographer Jay Kaul and directed by Vijayta V Gandhi in the exotic locations of K Raheja Group’s 5 Star Hotel Ramada in Powai.

The campaign goes live on 1st of October, 2014 and will be seen in social media and print in addition to a few hoardings in strategic locations.