MTV, a unit of Viacom, has named Sean Atkins as President, overseeing all creative and business operations for the youth entertainment brand and its sister networks, MTV2 and mtvU.

A veteran media executive with expertise across disciplines, Atkins joins MTV from Discovery Communications, where he most recently served as General Manager & Executive Vice President of Digital Media and Strategy.

Atkins will report to Doug Herzog, President of the Viacom Music and Entertainment Group.

MTV’s programming co-heads, Mina Lefevre, Executive Vice President and Head of Scripted Development; and Lauren Dolgen, Head of Reality Programming and Executive Vice President of Series Development, will report directly to Atkins.

The announcement was made Wednesday by Herzog.

With executive experience at Discovery, HBO, and Yahoo!, Atkins has held leadership positions across development, digital media, production, strategy, marketing, product development, and consumer products.