Sony Pictures Home Entertainment has announced that the studio’s new 4K Ultra HD movie streaming service, Ultra, will debut April 4, 2016 on Sony 4K Ultra HD TVs with Android TV in the United States.
“Consumers are rapidly upgrading their living rooms to 4K, and Sony’s new Ultra streaming service will provide a premium viewing experience to satisfy growing demand for 4K movies and television shows,” said Jake Winett, VP, Consumer Services & Advanced Platforms at Sony Pictures Home Entertainment.
“Ultra takes advantage of the latest industry innovations – 4K resolution, high dynamic range, a wider color spectrum, digital movie extras, and UltraViolet interoperability – so viewers get the most out of their televisions and their movie collections,” Winett added.
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Powered by the Sony Pictures Store, Ultra will offer a variety of movies for purchase and playback in 4K Ultra HD, with many including High Dynamic Range (HDR) and Digital Extras at no additional charge, taking advantage of the latest television display technologies and interactive capabilities.
4K Ultra HD provides four times the resolution of HDTV, and HDR provides a wider range of color and contrast, producing more realistic details and depth to maximize the viewing experience.
Films available on Ultra will include new releases like Concussion, The Night Before and The Walk, and library titles such as Crouching Tiger Hidden Dragon and Ghostbusters, priced at $30 in 4K with HDR.
Customers who purchase eligible Sony 4K Ultra HD televisions with Ultra this summer will receive four complimentary movies when they sign up for the service.
The Ultra 4K service is compatible with UltraViolet, so users will be able to link their Ultra profiles to their existing UltraViolet libraries, and stream their Sony Pictures content previously purchased or redeemed through other UltraViolet-compatible retailers, such as SonyPicturesStore.com, Vudu and others.
Additionally, Sony Pictures Store customers that already own HD versions of select titles can upgrade them to 4K on Ultra for a special discounted price.
Sony Pictures Home Entertainment is a Sony Pictures Entertainment company. Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation.
SPE’s global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies.
Photo / Video courtesy: Sony Pictures
