To celebrate the launch of Colgate Optic White Express White toothpaste, the brand has announced a collaboration with Andrea Brooks of AndreasChoice and Blair Fowler of JuicyStar07.

Together, these leading YouTube stylists will engage fans through a seven part online video series titled, “The Smile Show.”

Hosted via Colgate Optic White’s YouTube channel, these segments will feature exclusive tips and tricks on topics ranging from fashion to beauty and most importantly, how to make your smile your best accessory.

[ Women Want to Improve Their Smile: Survey ]

Andrea and Blair will bring “The Smile Show” to life by posting videos on the hottest topics and the latest trends, which can be viewed directly on the Colgate Optic White Brand’s YouTube channel beginning now through July 2015.

Additionally, they will continue to share beauty content on their own social media channels throughout the year and will be co-hosting live Twitter chats with @OpticWhite.

Colgate-Palmolive is a leading global consumer products company, tightly focused on oral care, personal care, home care and pet nutrition.