Universal Music Latin Entertainment (UMLE), the world’s leading Latin music label, has announced that it will launch L Festival – Feria Cultural Latinoamericana on October 24 and 25 of 2015 at the OC Fair & Event Center.

The L Festival will celebrate the best of Latin America’s art, cuisine and music. International star Enrique Iglesias, Juan Gabriel, La Arrolladora Banda El Limon and Julion Alvarez are the first superstars announced to headline the four main stages at the event.

Performances will include more than 25 acts representing 10 countries, Pop, Regional Mexican, Urban, Tropical and EDM genres and include Juan Magan, Zion y Lennox, La Santa Cecilia and Far East Movement.

Created by UMLE in partnership with concert leader CMN Events, and sponsored by Bud Light, Pepsi and Verizon, the all day festival marks the first time that two 100% Latin music entertainment companies have created an event on this scale. It also marks the first time in OC Fair and Event Center history that an all-Latino community event is showcased.

The L Festival is being spearheaded by Gustavo Lopez, executive VP of Universal Music Latin Entertainment.