Universal Pictures has announced the launch of the Get on Up Tour, an immersive storytelling experience crossing the country in anticipation of the studio’s upcoming James Brown biopic, Get on Up.

Beginning on Friday, June 20, Universal Pictures suggests fans can “Get Up,” “Get Down” and “Get on the Good Foot,” throughout the United States this summer in anticipation of the new film that arrives in theaters on August 1, 2014.

The Get on Up Tour is brought to life through an experience designed to inspire fans, as well as educate a new generation about James Brown’s influence on popular culture by leveraging visuals from the film and showcasing images and memorabilia.

The Get on Up Tour kicks off in New York City at the American Black Film Festival June 20-22 and travels to the Essence Festival for its 20th anniversary celebration in New Orleans on July 3-6. The tour will return to New York on July 18.

In his follow-up to the four-time Academy Award-nominated blockbuster The Help, Tate Taylor directs 42’s Chadwick Boseman as James Brown in Get on Up.

Based on the life story of the Godfather of Soul, according to Universal Pictures, the film will give a fearless look inside the music, moves and moods of Brown, taking audiences on the journey from his impoverished childhood to his evolution into one of the most influential figures of the 20th century.

Boseman is joined in the drama by Nelsan Ellis, Dan Aykroyd, Viola Davis, Craig Robinson, Octavia Spencer, Lennie James, Tika Sumpter and Jill Scott.

Photo courtesy: Universal Pictures