Almost all Bollywood films run just for a few days at local theaters frequented by ignorant moviegoers who don’t understand the meaning of content quality.
By Rakesh Raman
A little-known actress Vaani Kapoor will work in Karan Malhotra’s upcoming Bollywood film Shamshera starring Ranbir Kapoor. Vaani will play the character of the most desirable and sought-after travelling performer from heartland India. Sanjay Dutt plays the merciless nemesis of Ranbir in the project.
Karan says, “Vaani plays Ranbir’s love interest in the film and is a very important collaborator in his character’s journey. Her character graph is interlinked to the plot of the film making her a crucial catalyst in hero’s rebellious mission.”
He adds, “Vaani is a perfect fit for the role. She is a fine actor, a fabulous dancer and a gorgeous Hindi film heroine. We wanted someone absolutely fresh to wow audiences on the big screen and she beautifully fits that brief.”
Yash Raj Films’ film will have a few action sequences with Ranbir Kapoor. Shamshera is set to go on floors by the end of this year and shooting will wrap up by mid 2019.
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Bollywood Films
Bollywood is a loose term used by the Indian film industry to artificially raise the stature of local films to the level of Hollywood productions.
Bollywood is a portmanteau of Indian city Bombay (a.k.a. Mumbai) and Hollywood. Indian cinema is the world’s largest film industry in terms of film production.
Currently, an estimated 2,000 feature films in different Indian languages are produced annually in India. The maximum number of films – about 20% of total – are produced by Bollywood in Hindi language.
Bollywood films are considered so bad in quality that they cannot perform well at the global box office. It is a universally known fact that Bollywood operates at pathetically low performance parameters.
As Bollywood has become a family fiefdom, the sons, daughters, and other relatives of the veteran Bollywood film artists work in new films for peanuts to keep the costs in control.
Since Bollywood films are largely made for uneducated Indian masses, they do not earn much in the market. That’s why the revenue share of Indian films in the global market is less than 1%.
Almost all Bollywood films run just for a few days at local theaters frequented by ignorant moviegoers who don’t understand the meaning of content quality.
By Rakesh Raman, who is a national award-winning journalist and social activist. He is the founder of a humanitarian organization RMN Foundation which is working in diverse areas to help the disadvantaged and distressed people in the society.
