Puku is a portable charger company. It has announced a new multi-year partnership with Victoria’s Secret as the official portable charger for the brand’s inaugural London fashion show.

Merging form and function into one power-packed stylish device, according to the company, this partnership demonstrates Puku’s commitment to revolutionizing the charging industry with products that exceed expectations and allow users to “charge where they are.”

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Puku will have a strong backstage presence, keeping the models’ and backstage guests’ smartphones and tablets powered up and ready at all times for every photo, tweet, text, and video from the event.

“Victoria’s Secret is a global, iconic brand and their fashion show is the biggest fashion event in the world,” says Meck Khalfan, CEO and Co-Founder, Puku. “Puku is excited to align with Victoria’s Secret as the official charging partner of the Fashion Show. We are thrilled to have the opportunity to keep the models and team charged throughout the night.”

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Puku will debut as the official portable charger company of the 2014 Victoria’s Secret Fashion Show, airing today, Dec. 9, on CBS.