Usain Bolt, record-breaking sprinter and undisputed fastest man on the planet, will promote the game of poker as part of a new partnership with PokerStars, an Amaya Inc. brand.

Bolt, an eight-time Olympic gold medallist, announced his new partnership via a social media exchange with his friend and Hollywood superstar Kevin Hart, who is a comedian and earlier this year signed on with PokerStars declaring he was going to “Make Poker Fun.”

Bolt said: “PokerStars is a winner and I’m happy to join Kevin in helping to bring poker and PokerStars to the masses. It’s a challenging game that’s fun, social and competitive so I’m pleased to be able to introduce it to my fans and to people around the world.”

[ Usain Bolt’s “Gifted” Music Video Goes Viral on Internet ]

Bolt will represent PokerStars in marketing campaigns and live appearances geared toward introducing new audiences to poker, said Eric Hollreiser, vice president of Corporate Communications at PokerStars.

“Usain Bolt is a fierce competitor who pushes his game to the limits,” Hollreiser said. “But he’s also one of the most-liked athletes in the world. His strong global following and winning personality will help us introduce poker in a fun, social and fast way.”

PokerStars operates online poker sites, serving the global poker community.